PRODUCT LAUNCHING




PRODUCT LAUNCHING

While launching a product one thing which is basic is never to be a copycat. We help you develop new and innovative ideas for your product launch. We deliberately plan the information that we want to release during the product launch and strategize how to make the product launch into something worth. It is mandatory to make your product launch exciting and informative . To achieve this goal the process that we follow is:


Conduct a thorough research on the product competitors in the market

we research the products that are similar to the product that we are going to launch for our business partners via journals, websites or brochures. This help us to craft unconventional ways different from our market competitors.


Perform a SWOT analysis

SWOT analysis helps to get a better understanding of the following aspects:

  • Identify the problems that you may need to address
  • Find ways to make the launch more successful
  • Address any problem before the launch
  • figure out how best the market is before the launch


Identify Your target customers

We identify the demographic most suitable or willing to purchase your product. This can include finding the age,gender and socio economic background of your target audience. This customer should be the type of person who should focus on while launching the product.


Design attractive product packaging

keeping the target group in mind we design the product packaging which is bold, memorial ,pleasing to eyes since packaging is the first step towards product launch.



Create perfect product slogan

creating the perfect slogan for your product establishes clarity, creativity and familiarity. Slogan will use simple language and rhythms that are catchy.


Marketing before the Launch

The marketing strategy will consist of getting some people to test your product which is getting feedback and getting customer testimonials.Write a product sheet regarding general usage,product components and safety warnings.



Launching a product website

The product website will give insights about the customer feedback,appealing new images for the new product,ordering information or service availing information or any promotional information to further entice buyers.


Identify Your target customers

We identify the demographic most suitable or willing to purchase your product. This can include finding the age,gender and socio economic background of your target audience. This customer should be the type of person who should focus on while launching the product.